Welcome to SQIINS! An independent British bag designer and manufacturer brought to you by the creative duo; Sven Bylander and Vanessa Bhojani.
Say hello to Sven. A born craftsman and entrepreneur with an obsessive personality; he makes mastering new skills look like a walk in the park. While building a career as an Art Director, Sven has also tried his hand at several craft ventures, but ironically, nothing stuck with him quite like bag-making.
As a child, Sven was known to use plastic bags to carry his school books and lunches, a trend that followed him into his adulthood. However, it wasn't until the anti-plastics movement that Sven began to question his trusted plastic bags. The more he leant about the damage plastic bags were doing to the environment, the more he realised he needed to find a more sustainable solution.
Sven spent several months searching for his perfect bag. However, nothing he saw in stores, boutiques or online excited him. So one day, Sven decided to make his own bag. It was during this project, he fell in love, and after 8 years of research, training and designing; SQIINS was born.
Say hello to Vanessa; a practical and logical creative with a keen eye for detail. The calm to the storm; the master of getting sh!t done. On the one hand, Vanessa co-designs bags and collections with Sven, and with the other manages the marketing, planning and operations of the business.
Although born into a family of business owners, Vanessa chose not to join her father's businesses and instead decided to build a career in Advertising as a designer and studio manager. While she loved what she did, Vanessa always knew she was destined to follow in her father's footsteps and start her own business ventures.
Today, Vanessa owns and manages two growing businesses; one is making bags and the other organising events.
Sven and Vanessa met in 2008 while working in the creative department of an Advertising agency in Farringdon, London. Although from two very different backgrounds, a friendship blossomed. They would often bond over fantasies of releasing themselves from the daily shackles of employment to one day owning their own businesses.
They didn't know it then, but 7 years later they would realise that together they could turn their fantasies into a reality.
In 2018, Sven and Vanessa left their jobs in Advertising to embark on their crazy adventure.